Designate one person to be responsible for consistent publicity efforts.
This person needs to be able to develop ongoing relationships for most
effective publicity. Shooting out press releases the week before an event and
hoping for the best publicity you can get is largely a wasted effort.
This person should become familiar with the appropriate contacts at the
various newspapers, magazines, stations, etc. Publicity efforts should be
directed toward a person, not a department or a company.
When using direct mail, use short, concise press releases that are
well-edited and easy-to-understand. If you wrote the press release, ask
someone else to edit it. Do not mail large packets of information unless
specifically requested. (All of the useless information will get tossed
immediately.)
Avoid "puff pieces" and flowery adjectives in your news releases. These
are a turn-off, and make it less likely that your valid information will be
used.
Always provide a name, phone number, and/or e-mail address on press
releases which reporters or editors can use to obtain further information.
Make sure your information is newsworthy. Don’t repeat last month’s or
last year’s news. Don’t send out releases concerning irrelevant trivia.
If you are called for further information, or approached by a reporter in
any way, concentrate on imparting truthful, valuable information. Don’t overly
glorify your company or your product. Above all, don’t lie or exaggerate.
Truth has a funny way of making itself known.
XXX
Seating & Space Capacity Planning
No business event is going to be successful if you’re seated in the lap of
the person next to you! Yuck! Who planned this meeting?
On of the most common mistakes in planning corporate banquets, buffets and
social events is to fail to leave enough room for comfortable seating or
standing. That mistake, alone, can ruin an otherwise successful event.
You don’t need to reinvent the wheel. Just use these easy guidelines in
determining available space.
Table Selection & Seating Capacity
for Banquets, Meetings and Buffets
Cocktail tables--pedestal type
24" round; 30" round; 36" round--
Each will seat 2 to 6 persons, depending on use.
Card tables
30x30—Each seats 4 comfortably.
Banquet tables
6x30—Each seats 6-8
8x30—Each seats 8-10
(Also, try 1/4 round serpentines and 1/2 rounds. These are aesthetically
pleasing and allow for different arrangements.)
Banquet Style
Aside from main traffic areas, allow 54" between round tables for chair and
service space and 60" between oblong tables where seating is back-to-back.
This permits 24" service space behind 18" chair depth.
Classroom Style or Theater Style
Where food service is not required and seating is at one side of the table,
allow 36" between tables. While this may vary with degree of aisle comfort
required, 36" distance between rows of chairs will suffice.
Important Rules of Thumb
For Banquet Style seating
To determine the number of people your room will accommodate, do the
following:
When using oblong tables, divide the room area (sq. ft.) by 8. When using
round tables, divide the room area by (sq. ft.) by 10. These figures are for
maximum seating. If space is available for more comfortable seating, allow an
additional 2 square feet per person.
For Classroom style seating: divide the "student" seating area (sq. ft.) by 8
For Theater style seating: divide "spectator" seating area (sq. ft.) by 6
This method of figuring allows for chair and passage aisles. It does not
allow for problems caused by wide traffic aisles, location of columns, service
doors or unique room shapes. It is very useful, however, for a quick, general
approximation.
XXX
Moon Bouncers, Interactive Inflatables, Mechanical Rides, Games and Fun
Foods, Party Performers Entertainers, Animal Acts, and Party Supply
Rentals
Inflatables and Food Attractions for Town Fairs, Parties, Company outings,
Company Picnics, School Outings, Town Days, Pride Days, Grand Opening
Ideas, Massachusetts, Mass, MA, New Hampshire, NH
